Wikifarmer raises major fundraising from world-class investors to spread sustainable agricultural knowledge across the globe and digitize B2B agricultural trade

ATHENS, Greece, June 23, 2022–(BUSINESS WIRE)–Wikifarmera global platform with a mission to empower farmers by educating them and offering them access to the open market to sell their products at fair prices and referred to as the “Wikipedia of Agriculture” by FAO ONU, has successfully completed a seed funding round with the support of a group of world-class investors such as Mathias Kamprad, Inter IKEA BoD, Patrick and Cynthia Odier of Banque Privée Lombard Odier, Venture Capitalist Sophia Bendz and former global marketing director of Spotify, Alexandre Vilgrain, CEO of SOMDIAA group, the Constantakopoulos foundation and with the participation of Metavallon Venture Capital, a leading Greek venture capital firm.

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Wikifarmer co-founders Petros Sagos (left) and Ilias Sousis (Photo: Business Wire)

Agriculture remains one of the least digitized industries in the world and this has not allowed to disrupt the value chain of the industry, but on the contrary has created a paradox; farmers are the most valuable part of the agriculture value chain but derive the least benefit. In addition to this, most farmers still use the techniques of their ancestors to grow their crops. The need for up-to-date knowledge on sustainable agriculture has never been greater around the world than it is today. The agriculture and food trade market is expected to surpass €6 trillion in value by the end of 2025.

Wikifarmer gives farmers free access to up-to-date knowledge on best agricultural practices and gives them the opportunity to sell their products directly to companies, helping them to minimize or overcome the large number of intermediaries that currently exist. Wikifarmer aims to be the one-stop source for farmers seeking information and the destination of choice for people looking to buy agricultural products around the world.

Co-founders Ilias Sousis, Peter Sagos and Harry Parianos were inspired by the negative impact that outdated farming practices have on the environment, world hunger and farmers’ financial viability. At the same time, helping farmers earn a higher profit margin from their business activities will have a wider impact on the economy and on the quality of the products produced.

Sousis has been part of the Google Greece management team for years, leading the commercial launch of YouTube in Greece and Cyprus and has previous entrepreneurial experience in traditional commerce, while Sagos is a passionate agronomist with extensive knowledge of agricultural production and a past business while running a family seed trading business. Parianos is the owner and CEO of McCann Athens and has spent over 30 years as a senior executive in the advertising industry.

The Wikifarmer Library and the market has already been visited by 12 million visitors from over 200 countries while 30,000 products have been downloaded by farmers. Over 5,000 buyers – including food processing units (FMCG, foodservice, etc.), wholesalers/importers, retail stores and hotels/restaurants – have purchased product directly from a farm.

The investment will be used to expand educational content to 20 languages ​​and improve Wikifarmer market presence in Greece, Italy, France and Spain, with the aim of creating a Mediterranean hub of farmers that will attract buyers from all over the world, establishing the platform in a global leadership position.

Sagos said: “We want to democratize agriculture, to give farmers around the world the chance to learn new things and therefore the opportunity to develop their skills, their crops, their incomes. This is the only way forward to make this sector more sustainable and feed the growing world population.”

Ilias Sousis, said of the raise: “I am delighted that a group of very important and sustainability-minded world-class investors share our vision and our efforts to solve some of the biggest problems that have troubled the world. agriculture sector for hundreds of years now.”

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