Wicked Kitchen raises $20 million from investors including Woody Harrelson

wicked kitchen announces today that it has raised $20 million from investors, including actor Woody Harrelson, and reports that it has more than tripled its year-over-year sales growth.

“I have known Chad and Derek for many years and have been impressed by their boundless creativity in the kitchen”, Woody Harrelson

Today’s news comes three weeks after news broke that Wicked, created by Derek and Chad Sarno, has acquired plant-based seafood company Good Catch – also founded by the Sarno brothers – expanding the range company’s multi-category to include the Good Catch portfolio of frozen foods and ambient vegan seafood.

© Wicked Kitchen
New investors include Ahimsa VC from India, NRPT from Thailand (where Wicked is set to premiere 17 products), as well as actor Woody Harrelson. Harrelson, a vegan advocate, invested in Good Catch in 2020 and also competed in a Series A for Orange County vegan deli brand Abbot’s Butcher, along with friend and fellow actor Owen Wilson.

“I have known Chad and Derek for many years and have been impressed with their boundless creativity in the kitchen and the fact that they are not afraid to push the boundaries,” said Woody Harrelson. “What I love about this brand is that the products are actually created by chefs who always put flavor first, which makes it easy to use plant-based products.”

Wicked Kitchen today says the funds will help global company CPG scale up its global brand awareness initiatives and expand retail distribution and other channels to include foodservice.

Nasty products
© Wicked Kitchen

Pete Speranza, CEO of Wicked Kitchen, comments to vegconomist today: “This bridging round of funding confirms the continued interest and belief in the importance of animal-free products, but those that are deliciously designed by chefs for appeal. wider. We look forward to bringing even more tasty innovations to market in the months to come. »

“Looking at the plant landscape, Wicked Kitchen stands out not only because of our tremendous growth, but also because of our variety in the various supermarket shelves,” he adds. “The fact that retailers buy multiple SKUs and some even dedicate entire frozen door sets for our products is a testament that they want to offer customers a variety of options under one plant-based brand that has appeal. wider. .”

Pete Speranza
CEO Pete Speranza© Wicked Kitchen
Wicked reports that its products are currently in more than 6,500 retail stores across the United States just one year after hitting the US market. Additionally, the brand launched 23 products at Finland’s leading food retailer, S-Market.

Today through Saturday, Wicked Kitchen will be attending Natural Products EXPO East at the Pennsylvania Convention Center, 1101 Arch St, Philadelphia, PA 19107 – Booth #1139.