~Complete investment in Boatzon~
~Innovative technology that generates new engagements with customers~
~ Leverages Capabilities for High-Margin Strategic Growth ~
CLEARWATER, Florida, April 12, 2022–(BUSINESS WIRE)–MarineMax, Inc. (NYSE: HZO), the world’s largest recreational boat and yacht retailer, today announced that it has invested in Boatzon. Boatzon is the first 100% online boat and boat retailer to provide secure direct market services.
Boatzon offers marine enthusiasts easy access to boats, motors, trailers, marine products and more. Consumers can browse, finance, insure, purchase and arrange delivery of boats and marine products entirely online. The first of its kind in the boating industry, the Boatzon Marketplace offers buyers a new and innovative shopping experience while providing dealers with digital tools to expand offerings to their customers.
W. Brett McGill, CEO and President of MarineMax, said, “We are delighted to invest in Boatzon. The partnership aligns well with our goals of growth and diversification into higher margin businesses. It enhances our innovative technologies and industry-leading digital tools. Boatzon advances the industry and complements our customer-focused efforts to deliver great experiences so boaters can spend time with family and friends on the sea. We are pleased to welcome Bryan Lenett, Michael Muchnick and any the Boatzon team as we lead the industry with the best products and services.”
Bryan Lenett, CEO of Boatzon, commented, “As avid boaters, as well as technology entrepreneurs, we realized that the marine industry lacked the online customer experiences that many industries provide and consumers expect. When we set out to develop Boatzon, we wanted to integrate best-in-class technology for the marine industry to deliver an experience that delivers a radically different end-to-end customer experience. We couldn’t think of a better partnership than with industry pioneer MarineMax, which continues to push the boundaries of consumer experience.”
MarineMax is the largest pleasure boat and yacht retailer in the world. MarineMax has over 100 locations worldwide, including 79 retail outlets, including 31 marinas or storage operations. Through Fraser Yachts and Northrop and Johnson, the company is also the largest provider of superyacht services, operating locations around the world. Cruisers Yachts, a MarineMax company, manufactures boats and yachts with sales through our selected retail outlets and through independent dealers. Intrepid Powerboats, a MarineMax company, manufactures powerboats and sells them through a direct-to-consumer model. MarineMax provides finance and insurance services through wholly owned subsidiaries and operates MarineMax Vacations in Tortola, British Virgin Islands. The company also operates Boatyard, a pioneering digital platform that enhances the boating experience. MarineMax is a listed company on the New York Stock Exchange (NYSE: HZO). For more information, visit www.marinemax.com.
Certain statements in this press release are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include Boatzon’s investment as a supplement to the Company’s efforts to differentiate itself from the industry and the objective of the Company to extend its lead in the industry with the best products and services. These statements are based on current expectations, forecasts, risks, uncertainties and assumptions that could cause actual results to differ materially from expectations as of the date of this release. These risks, assumptions and uncertainties include the Company’s ability to reduce inventory, manage expenses and achieve its objectives and strategies, the quality of new product offerings from the Company’s manufacturing partners, the impacts (direct and indirect effects) of COVID-19 on the company, the Company’s employees, the Company’s manufacturing partners and the overall economy, general economic conditions, as well as those of our industry, the level of consumer spending , the Company’s ability to integrate acquisitions into existing operations and numerous other factors identified in the Company’s Form 10-K for the fiscal year ended September 30, 2021 and other filings with the Securities and Exchange Commission. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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Michael H. McLamb
Brad Cohen or Dawn Frankfurt