In 2020, veteran former WME agent Marc Geiger launched SaveLive, a program described at New York Times at the time as a “lifesaver” for US concert halls struggling due to the pandemic.
In February it was reported that the company raised $135 million.
Today (April 5), Geiger’s SaveLive venture confirmed that it has raised $135 million from investors including Breyer Capital, Deep Field Asset Management, Raptor Group and Shamrock Capital.
According to SaveLive, these funds will be used to “invest in the independent live music community”.
When the NYT first reported on the story, he wrote that Geiger planned to acquire at least 51% of its site partners’ businesses.
The website also lists SaveLive’s team of “specialists” of the entire live music industry.
Among the leaders of the SaveLive team are co-founder and industry veteran John Fogelman (CEO, FactoryMade Ventures) and VP of Talent Dave Poe (president of Patchwork Presents and co-founder of the Independent Promote Alliance).
SaveLive also appoints Terry Pouchain as Chief Operating Officer.
Pouchain, Founder and President of Sycamore Consulting International, Pouchain brings 30 years of experience, including consulting positions in mergers and acquisitions, business development, international financial transactions and other roles in the entertainment industry.
Over the past 30 years he has worked closely with Paul McCartney, Sting, Elton John, Michael Jackson, Luis Miguel, Supertramp, Neil Young, Andrea Bocelli and Tony Hawk, acting as COO, CFO, Tour Financial Director , Consultant, Business Manager, controller or tour accountant.
Michael Shippee, a former senior vice president of finance, strategy and operations at Live Nation, has joined SaveLive as senior vice president of finance.
“As an independent booker for Spaceland, The Echo and 100 other venues since the dawn of time, being able to partner with SaveLive is a dream come true.”
Liz Garo, The Alibi
Liz Garo of Alibi said, “As an independent booker for Spaceland, The Echo and 100 other venues since the dawn of time, being able to partner with SaveLive is a dream come true.
“(Alibi Co-Owner) Melanie Tusquellas and I can stay true to our roots knowing we have their full support, whether it’s funding, booking, marketing, sponsorship, questions about the bar or just suggestions from the team.
“It doesn’t hurt that we’ve known some people at SaveLive for years – we’ve all been through the business together.”
“Having SaveLive in our corner gives us even more confidence to continue to grow our business.”
Thomas Cussins, Ineffable Music
Ineffable Music President and Golden State Theater Owner Thomas Cussins said, “As Ineffable Music continues to focus on bringing top-notch national acts to secondary and tertiary markets, getting involved with Marc (Geiger), John (Fogelman) and SaveLive to re-launch the Golden State Theater in Monterey, California was a no-brainer.
“At Ineffable, we are opening up new outlets for touring, creating a more vibrant live music scene for both the artists and the fans who deserve to have great music in their backyard. Having SaveLive in our corner gives us even more confidence to continue to grow our business.
“We work to build and support our network of independent site partners and they enable us to fulfill this mission.”
John Fogelman, SaveLive
John Fogelman, co-founder of SaveLive, said: “When I was 14, I started working for my Uncle Lou at one of his record stores, and at 23 he invited Shamrock Capital as a partner.
“I loved those days, and it was poetic for me to call on Shamrock as Marc and I searched for a strategic financial partner. We work to build and support our network of freelance site partners and they enable us to fulfill this mission.
“The stewardship partnership of Marc, John and the entire SaveLive executive team at this time is outstanding.”
Andy Howard, Shamrock Capital
Andy Howard, Partner at Shamrock Capital, added: “The partnership with the management of Marc, John and the entire leadership team at SaveLive at this time is remarkable.
“SaveLive is designed to bring a ton of value to its partners – from booking to capital investments and more. There’s no better time to support this team and invest in live entertainment.
“When John and I started this assignment in late 2020, the live business felt pretty hopeless as the pandemic hit the industry hard.”
Co-founder and CEO Marc Geiger said: “When John and I started this mission at the end of 2020, the live business was feeling pretty hopeless as the pandemic hit the industry hard.
“All I did during this time was listen to music and obsess over ideas of how to help the independent live industry. It was clear that streaming services and the pandemic have changed the gig industry for good and Web 3.0 is going to change it even more.All of this has created a huge list of possibilities and things to do.
“We used this downtime to raise capital from like-minded and long-term investors, build a music-focused team of professionals, and ultimately create version 1.0 of our partner network. 18 months later, live activity is back to record levels…and it’s time to get going.The music industry around the world